FunLuvin’ Goes Denim
Built to move: row, hike, camp, repeat. Same FunLuvin’ comfort, western inspired feel, ready to be your favorite Spring mid-layer.
Art by Work of Harris + Erica Laidlaw. Relaxed + Form Fit in each print.
Play outside in your FunLuvin’ FleeceWear
100% Fun Fleece
Made with love for all your adventures
Based out of MccAll Idaho 💕
FunLuvin’ Fleecewear is female owned & operated - guide inspired - local mountain town business - that creates your favorite fleece apparel for gettin’ after it outside. We can’t wait to see where you take your fleece.
The Fleece Pearl Snap
Made for Chilly Alpine Starts and cozy Nights by the fire
The Pearl Snap is the layer we reach for when summer starts cold and ends after sunset. Warm, easy to wear, and made for boat ramps, camp coffee, and evenings outside.
For all of your favorite Adventures This summer
It’s officially River Season folks
Are you ready for you summer adventure packing list? Don’t forget to pack the coziest sleep kit this side of the Mississipi.
We’re having a closeout on
shorts & Long Skirts
Shorts now $30
Long skirts $25
Shorts & long skirts will not be restocked this season
LAST CHANCE
The FunLuvin’ Lineup
Guide Inspired Clothing & Gear
100% Fun Fleece Made with Love Summer Season FavoritesGet outside in prints made for the wild
Born from the Rivers & Mountains
of Idaho & Arizona
Ready for big Adventure From frosty morning hikes up the mountain to long summer nights under the stars, FunLuvin’ makes fleece that keeps the stoke high wherever you play outside.
Founded by river guide and stoke lover Kelli O’Keefe, FunLuvin’ is a woman-led brand rooted in the wild places we love most: the Grand Canyon and the Salmon River. Our skirts, shorts, pearl snaps, and cuddle buddies are made to spark joy, add comfort, and bring a little FunLuvin’ flair to every adventure.
From first sketches to finished gear, everything we do celebrates community, connection, and the wild joy of being outside.
Give us a Follow On Instagram!
We love to see where you take your FunLuvin’ Fleece. Tag us in your story and on your feed for a chance to have your adventures featured in the FunLuvin’ Feed. Get out there and rock - that - fleece!