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The People Behind the FunLuvin' Magic

Meet the Team

FunLuvin’ Fleecewear is built by a small crew of outside-loving, color-obsessed, hardworking humans who believe outdoor gear should be cozy, functional, and full of personality.

From river trips and ski days to camp nights and everyday adventure, everything we make is rooted in real outdoor life and the community that makes it so much fun.

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Founder of FunLuvin’ Fleecewear

Kelli O'Keefe

I founded FunLuvin’ in 2017 after years of guiding multi-day river trips and living a life shaped by adventure, wild places, and the kind of gear you come to depend on. For over 20 years, I’ve guided on the Colorado River through the Grand Canyon, Idaho’s Middle Fork and Main Salmon Rivers, and the Daqu and Salween Rivers in Western China. The river has given me so much, and FunLuvin’ grew directly out of that life.

I started this brand because I wanted clothing and gear that felt fun, functional, affordable, and versatile enough for all the moments that come with being outside. I wanted pieces that could move from river trips to camp life to everyday wear, while still feeling playful and true to the spirit of adventure.

What began as me sewing garments myself has grown into something much bigger. Over the years, FunLuvin’ has expanded from those early handmade pieces into a growing line of guide-inspired apparel and gear, including skirts, shorts, Cuddle Buddies, Coffee Talk Blankets, sun hoodies, hats, beanies, Pearl Snaps, and new denim midlayers that mark an exciting next chapter for the brand.

As FunLuvin’ has grown, so has the community around it. Through a connection first made on the river, I was able to begin building manufacturing relationships that helped increase production and move the brand forward. That growth has allowed FunLuvin’ to reach more people while still holding onto what matters most: making gear that feels personal, useful, and rooted in real outdoor life.

Today, FunLuvin’ continues to grow in ways that feel both exciting and true to its roots. As the line expands, collaborations grow, and more people find the brand through the river and beyond, the heart of it remains the same: fun, functional gear inspired by a life outside.

FunLuvin’ has already taken me on quite the ride, and I’m so excited for what’s still to come.

Meet the Crew

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Kelli O’Keefe

Founder & Designer

Kelli is the heart of FunLuvin’ Fleecewear. The brand was born on the river, and that spirit still shapes everything she creates. Based in McCall, Idaho, Kelli spends her time guiding, mountain biking, chasing snow, working at an off the grid yurt, designing new products, and growing FunLuvin’ with the same fun-loving energy that started it all.

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Taylor Miller

Website, Marketing, & Photography

Taylor leads website design, marketing, and brand storytelling for FunLuvin’ at Downstream Creatives. Based in Flagstaff, Arizona, she helps shape the brand through campaigns, launches, photography, and site updates. Taylor and Kelli first met on the Colorado River in 2020 and have been friends ever since.

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Samantha Sais

Photography & Fulfillment

Sam brings a strong creative eye to FunLuvin’ and helps keep the brand moving behind the scenes. She photographs products, supports fulfillment, and plays a big role in day-to-day operations when Kelli is on the river or on the road. She lives in McCall and runs her own photography business.

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Built with a Whole Lot of Community

FunLuvin' has grown through the support of guides, outfitters, artists, retailers, friends, customers, and adventure-loving humans across the country.

Our team may be small, but the FunLuvin' community is big, colorful, and full of people who care about good gear, good stories, and more fun outside.

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Play Outside with Us

Whether you found us through the river world, the ski hill, a mountain-town shop, or a cozy camp setup, we’re glad you’re here.