The People Behind the FunLuvin' Magic
Meet the Team
FunLuvin’ Fleecewear is built by a small crew of outside-loving, color-obsessed, hardworking humans who believe outdoor gear should be cozy, functional, and full of personality.
From river trips and ski days to camp nights and everyday adventure, everything we make is rooted in real outdoor life and the community that makes it so much fun.
Meet the Crew
Kelli O’Keefe
Founder & Designer
Kelli is the heart of FunLuvin’ Fleecewear. The brand was born on the river, and that spirit still shapes everything she creates. Based in McCall, Idaho, Kelli spends her time guiding, mountain biking, chasing snow, working at an off the grid yurt, designing new products, and growing FunLuvin’ with the same fun-loving energy that started it all.
Taylor Miller
Website, Marketing, & Photography
Taylor leads website design, marketing, and brand storytelling for FunLuvin’ at Downstream Creatives. Based in Flagstaff, Arizona, she helps shape the brand through campaigns, launches, photography, and site updates. Taylor and Kelli first met on the Colorado River in 2020 and have been friends ever since.
Samantha Sais
Photography & Fulfillment
Sam brings a strong creative eye to FunLuvin’ and helps keep the brand moving behind the scenes. She photographs products, supports fulfillment, and plays a big role in day-to-day operations when Kelli is on the river or on the road. She lives in McCall and runs her own photography business.