Born on the River.
Built for Life Outside.
we’re All about FunLuvin’
Playful by design. Built for real adventure.
FunLuvin’ brings personality, warmth, and function to life outside through guide-inspired layers, original prints, and gear made for river days, camp mornings, and the FUN of everyday livin’.
the 🩷 Behind FunLuvin'
Meet Kelli
FunLuvin’ started with founder Kelli O’Keefe’s love for the outdoors, guide culture, and the kind of gear that makes hard-working outside people feel cozy, colorful, and fully themselves.
What began as a creative outdoor brand rooted in river life has grown into a collection of fleece layers, pearl snaps, Cuddle Buddies, skirts, headwear, and camp ready goods for all kinds of adventure.
FunLuvin' is still deeply connected to the river world, but we are excited to expand in ways that are true to our roots. Today, our gear shows up on rafting trips, ski hills, camp nights, road trips, mountain-town errands, and cozy mornings everywhere.
Adventure-Ready Clothing + Gear
FunLuvin' makes colorful outdoor staples designed to be used, loved, layered, packed, gifted, and taken outside again and again.
Guide Built, Adventure Tested
FunLuvin' is built with real outside life in mind — the early starts, cold mornings, long days, sandy camps, snowy parking lots, river shuttles, camp kitchens, and everything in between.
Our gear is made for guides, skiers, boaters, campers, travelers, and people who want pieces that can handle adventure without losing their color, comfort, or personality.
Made for real outdoor use
Loved by guides and outfitters
Built for layering, travel, camp, & everyday wear
Designed to bring more color to outside life
It Started with Fleece Skirts
Before the Pearl Snaps, Denim Snaps, Cuddle Buddies, and camp-ready gear, there were FunLuvin' fleece skirts.
They’re cozy, colorful, easy to layer, and still a core part of the brand. Fleece skirts are the piece that helped shape the FunLuvin' vibe: practical, playful, warm, and a little unexpected.
The People Behind the Magic
FunLuvin' is shaped by the people who wear it, test it, make it, and bring it to life — from Kelli and the FunLuvin' crew to the artists, guides, outfitters, and outdoor communities who help the brand grow.
Made for the People Who Play, Work, and Protect Wild Places
Pro Deals + Wholesale
FunLuvin' has grown through the support of guides, outfitters, retailers, ski areas, river companies, and adventure-loving communities across the country.
From guide crews and river outfitters to outdoor shops and mountain-town boutiques, FunLuvin' gear has made its way into the hands of people who actually use it.
FunLuvin' is for river people, ski people, camp people, guide crews, road trippers, cozy morning people, and anyone who thinks outdoor gear should feel a little more colorful.
Thanks for being here. We’re so glad you found us.
